UFC 227 Proves Favouritism can be a Double-Edged Sword

A little over nine months ago at a press event held at the iconic Madison Square Garden, Cody Garbrandt sat on stage as one of the Ultimate Fighting Championship’s handpicked brand ambassadors for the company’s partnership with sports-nutrition company Bodyarmor. It was 10 months after he’d lifted the 135-pound title from Dominick Cruz in a stunning upset at UFC 207, and “No Love” was waxing lyrical with NBA legend and Bodyarmor shareholder Kobe Bryant about what it meant to be a championship athlete.

You can read the rest of this article at Sherdog.com

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